Best Time To Buy Wedding Rings [Plus Wedding Sets]

Congratulations! You’ve found The One, and you’re ready to tie the knot. You’ve never been more sure of anything in your life. 

Wedding planning is exciting, but with everything that goes into it, from picking the perfect venue and dress to the flowers and food, it can all quickly become overwhelming. 

Of course, one of the most important steps that you shouldn’t push aside is purchasing the wedding rings. Wedding ring shopping is special because it’s something that you and your spouse can do together during the chaotic months of planning. So, what is the best time of year to buy wedding rings, you might ask? We’ll explore the question and get to the bottom of it. 

The best time to purchase a wedding ring is in the Autumn months of September or October. The time of year is an excellent time to get the best deals and to avoid crowds. Other good times to purchase your wedding rings are around the holidays between Thanksgiving and Christmas and between New Year’s Day and Valentine’s Day. 

Before shopping for wedding rings, it’s essential to prioritize what is important to you and your spouse and consider all the factors in your current situation, such as the wedding timeline, ring budget, and the style of rings you both prefer.  

Consider whether finding the best deal on your rings or having the best selection is more important? Are you planning a long or a short engagement? Once you’ve considered everything, it’s time to start shopping! (Or wait a bit longer, depending on the month). 

When To Start Shopping?

It’s a good idea to start shopping for wedding bands 3 or 4 months before your wedding. However, to minimize stress before your big day, it’s advised to have them in hand and purchased at least six weeks before the big day. Of course, if you plan to have them engraved, that could take an extra month, so plan accordingly. 

You want to love your ring, so make sure to give yourself plenty of time to shop around and research styles that you like. Then, read on to learn about the best times to purchase rings and why. 

Autumn (September and October)

Autumn can be a quiet time for the jewelry industry which means they will typically make an extra effort to get your business during this time. Therefore, many retailers may run promotions during September and October to boost business and clear inventory in preparation for the holidays ahead. 

Wedding ring shopping in Autumn means that you could get a better deal on those wedding rings without the hassle of the holiday rush. If you’re planning for a wedding over the holidays, then Autumn is an ideal time to buy. 

Black Friday and Cyber Monday

Black Friday and Cyber Monday are the two biggest two shopping days of the year, and the jewelry industry is no exception. As a result, you will typically find some great promotional deals and markdowns on wedding rings if you take advantage of the sales. 

Don’t forget that small business Saturday also falls between these two shopping days, so if there is a local jeweler that you would like to support, make sure that you and your fiance visit them. 

The downside to these holidays is that it’s busy! Don’t expect too much quality time with sales associates. The selection may be slimmer this time of year than in Autumn. 

Never forget that even though you may be on a budget, you want to walk away with a ring that you love. So no discount, big or small, should ever sway your decision. You shouldn’t have any regrets.  wedding rings

Before Valentine’s Day

A large number of weddings take place on Valentine’s Day, and jewelers are well prepared for the rush. So, if you happen to be planning a Spring or Summer wedding, why not get your ring shopping done at the beginning of the year? You can find some promotions, and the good news is that you might beat the crowds if you shop in early January.  

When Is The Best Time To Purchase An Engagement Ring?

If you or your spouse are flexible, Autumn or the holidays are still when you might score the best deal on engagement rings or sets, but the best time to buy an engagement ring comes down to personal preference and when you or your spouse is looking to propose. 

You typically won’t ever see diamonds at a significant discount, but the settings are where you may see some savings. If you do see advertisements for huge markdowns on diamonds, beware! It’s rare for reputable diamond retailers to mark down their diamonds at all, so to see a blowout sale might seem too good to be true.

Look at it this way. If you happen to see a diamond marked at 50% off, you really could be paying the actual price of what the diamond is worth, and you could be paying for a diamond of inferior quality.  

Should You Consider a Wedding Set? (Engagement Ring and Wedding Ring Combination) 

Most people will purchase engagement and wedding rings separately, but if you and your spouse plan ahead to buy them all together as a wedding set, many jewelers may offer a discount when you bundle them. 

In addition to potentially getting a discount, another upside to purchasing an engagement ring/wedding ring set is knowing that your rings will fit together and complement each other nicely. 

You can view many matching sets directly on a jeweler’s website. Many have online tools to help you mix and match until you find the perfect pair. 

When Should I Shop If I’m Looking For The Best Selection?

If price is secondary, and you and your fiance are looking for the best selection over the best deal, then the best time to buy may be late Spring to early Summer. 

Since many weddings occur during this time of year, the rush has slowed down, but there is typically a great selection of rings left. Also, since it’s a slow time of year, jewelry sales associates will have more time to provide quality customer service, show you more selection, and answer all of your questions. 

For this same reason, if you’re looking for selection over price, you likely want to avoid shopping during the holiday months. Jewelers won’t have the best inventory at the end of the year, and you may be fighting the crowds since others may be looking for the best deal.

Should I Purchase Wedding Rings Online or In-Person?

It might seem like it would make the most sense to shop for a ring in person, but times have changed in the world of ring shopping. 

Plenty of retailers have evolved with the times, and believe it or not; online ring shopping is now the way to go for the absolute best deals and selection. Not to mention, you won’t be pressured or bothered while you browse.  

However, if you can’t bring yourself to purchase a ring sight unseen, take some time to look online and frequent brick and mortar stores to try them on and get an idea of the style that works for you. 

Some retailers, such as James Allen allow you to view their diamonds virtually with their Diamond Display Technology. The technology will enable you to view diamonds magnetized up to 15 times in a 360-degree display allowing you to view shape, cut, clarity, and sparkle as clearly as if you were in the same room. 

Whoever you choose, make sure to review their return policy. Reputable online retailers will typically offer a 30-day money-back guarantee. Money-back guarantees will give you peace of mind and allow you to inspect your ring in the privacy of your own home. If you’re not happy with the ring, ship it back. Always make sure that any online retailer that you choose offers a similar refund guarantee. 

Never purchase from an online retailer that doesn’t offer the option to purchase with a credit card. If a retailer only provides the option of paying by bank wire, look elsewhere. That’s a big red flag!

Wedding Rings

Where Should We Buy Wedding and Engagement Rings?

Whether you choose to purchase online or otherwise, make sure to research the retailer in detail and make sure you’re buying from a reputable one. 

You may already be familiar with reputable retailers such as Zales, Tiffany, and Co., and Kay Jewelers, as these all have online and brick-and-mortar locations. If you’re looking for the best deal Zales and Kay Jewelers are great places to start your search. 

Other reputable online retailers include Blue Nile, James Allen, Whiteflash, and Brian Gavin. Whiteflash has a great loose diamond selection if you’re looking to customize your own engagement or diamond-encrusted wedding ring. Even Etsy has a great selection of vendors offering unique and beautiful wedding ring options. 

Choosing The Right Wedding Ring

Purchasing your wedding bands is a significant life decision that you shouldn’t take lightly. After all, what other piece of jewelry will you be wearing for the rest of your life? Consider the following when looking for the perfect ring: 

Be Practical

Be honest with yourself and consider your lifestyle. If you’re very active or work in a career that requires using your hands a lot, a bulky or thick band could get in the way. Remember that you’ll be wearing your ring every day, so be realistic about what works for you in the long run. 

Consider The Best Metal For You

The type of metal you choose for your wedding rings will come down to personal preference and lifestyle. Like any other major purchase, it’s essential to give this a lot of thought before you start shopping. 

If you’re a traditionalist, you may prefer the classic look of a yellow gold wedding band. However, over the last decade, white gold has gained popularity for its stylish and more contemporary look. White gold also pairs beautifully with diamond-encrusted rings or with diamond engagement rings. 

The downside to gold is that it is a soft metal, so it does tend to scratch easier than some other choices. 

If you live an active lifestyle, consider a metal with more durability, such as tungsten carbide or titanium. On the other hand, if you’re in the market for something more luxurious, but you’re not willing to compromise durability, then platinum or palladium may be good options to consider. 

Check Quality

Your ring will have two marks on the inside to show its authenticity. The first is the manufacturer’s trademark, and the second is the quality mark which indicates what material was used to make the ring (24K, for example). 

Final Thoughts

Wedding bells are ringing, and if you’re lucky enough to have the luxury of time on your side, then it’s never a bad idea to plan out the best time to purchase your wedding rings or wedding set. 

Consider your priorities ahead of time and use them to help you decide on the perfect rings for you, your spouse, and the life you’ve planned.

You may also be interested in our guide on how to  or our other best time to buy articles

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